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IFIXIT SEO Writing Project
Project type
SEO Project
Start Date
April 20, 2025
End Date
April 27, 2025
Role
Lead Editor, Lead Designer, Lead Researcher
This solo project took place during my senior year of college in a technical documentation course, where I collaborated with the e-commerce and how-to website IFIXIT to improve SEO on an individual device page of my choosing.
Over the course of a week, we would complete two separate stages of this project. The first part was to research and learn about the components of SEO and then write a project proposal after researching our chosen device. The second part, after our proposal was approved by their team, was to continue our research into the device we were using, and completely remake and re-structure the page in order to vastly improve its SEO when being searched for, as the guide on how to fix such an object may not exist in easy access and could be valuable to a user looking for it.
I focused on creating and remaking the device page for an engine, specifically the 1996 Craftsman 143.975001 also known as the Tecumseh HSSK50 engine, which was commonly used for snowblowers because of its frost melting capacity. I took this page, and did two days worth of research for it, finding manuals, technical specifications, photos and general information, vastly improving both the SEO and available online information for this device.
This project vastly helped me improve my knowledge on how to write for SEO, edit documents around a set style guide, provide technical and grammatical editing, as well as perform more extensive research on a subject and compile it. Below you can find an image gallery detailing the individual processes and parts as well as a button at the top of the page leading you to the site links page with a link to view the page itself.
Device Page Navigation Menu
This is one of the main parts of the anatomy of this page. The original menu of this page before I began working on it was stripped down to its basic components, which were the bolded titles at the top. From learning what sections the client required most in this project, and how the titles of these leverage SEO in terms of keywords to use, I specifically formatted this menu so that the sections listed would be in order of priority to the user and to the search engine when populating results for this topic.
Device Page Header
Upon opening the page, before I began editing it, the header and summary block were both blank, the device itself lacked an image, and the title of the image was entirely incorrect, as the engine name was mislabeled.
This screenshot shows my revisions to this header page, by changing the title to accurately reflect the product so it shows up in searches, providing an image, and adding a proper description with keywords.
The image was found off of an Ebay listing of the engine, given the age of it, there wasn't nearly as much visual documentation as more modern technologies and so the quality is lower than I would like, but it serves its purpose as an identifier. The diagrams below this point were already within the page, added by the presumed previous editor who abandoned the page. Those were kept due to them fitting in well with the content I added, and also not knowing the origin of them, risking potential loss if deleted outright.
This screenshot shows my revisions to this header page, by changing the title to accurately reflect the product so it shows up in searches, providing an image, and adding a proper description with keywords.
The image was found off of an Ebay listing of the engine, given the age of it, there wasn't nearly as much visual documentation as more modern technologies and so the quality is lower than I would like, but it serves its purpose as an identifier. The diagrams below this point were already within the page, added by the presumed previous editor who abandoned the page. Those were kept due to them fitting in well with the content I added, and also not knowing the origin of them, risking potential loss if deleted outright.
Device Page Background Section
This screenshot details the main "meat" of the page, with most of the keywords and important information residing here. Once again this information did not exist prior to me adding it in, so all the information seen here was done through extensive research.
This led me to one of my first challenges. The engine itself never came up on any searches I made, which led me to believe it had another name. This guess turned out to be correct, as this engine was contracted over to another manufacturer and then distributed back to Craftsman with their label. The actual name of the engine was the "HSSK50" though it is more commonly referred to by its Craftsman name in everything except for legitimate documentation. This research was extensive and took over a day to fully complete, scraping through forums, vague repair models, and cross referencing part numbers and manual names with each other.
But the result was worth it, as it allowed for an extremely optimized page with detailed and streamlined information.
This led me to one of my first challenges. The engine itself never came up on any searches I made, which led me to believe it had another name. This guess turned out to be correct, as this engine was contracted over to another manufacturer and then distributed back to Craftsman with their label. The actual name of the engine was the "HSSK50" though it is more commonly referred to by its Craftsman name in everything except for legitimate documentation. This research was extensive and took over a day to fully complete, scraping through forums, vague repair models, and cross referencing part numbers and manual names with each other.
But the result was worth it, as it allowed for an extremely optimized page with detailed and streamlined information.
Technical Specifications Section
One of the other major requirements by the client was the inclusion of a section detailing all major technical specifications section. Despite the general rule of thumb for design usually being to design as if your user knows nothing, this exception was deemed by our client as necessary given the nature of this page was to fully document this device for repair and identification.
All technical information, once I uncovered the legitimate name of this engine was taken directly from the specifications and service data page of a tractor website who happened to have all this documentation available.
Per the client specifications, I labeled everything by individual part and after discussing a design idea with them, deviated from a traditional bulleted list in favor of proper labels and split off sections with headers for major areas such as dimensions, fuel capacity, ignition process.
All technical information, once I uncovered the legitimate name of this engine was taken directly from the specifications and service data page of a tractor website who happened to have all this documentation available.
Per the client specifications, I labeled everything by individual part and after discussing a design idea with them, deviated from a traditional bulleted list in favor of proper labels and split off sections with headers for major areas such as dimensions, fuel capacity, ignition process.
Recommended Maintenance and Information Page
This is the final added section of the device page. Given that IFIXIT is primarily a brand focused on documentation and repair of devices designed around the every day person, I chose to add an additional "Recommended Maintenance" section also taken from the device specifications page.
This section included the time approximations for the recommended repairs and cleanups on important parts of the engine as well as source links to all of this data in its raw form if the user wants to continue looking for more information. This section also greatly helped the SEO by including Authorship Credit in both the sources and additional information section, which included even more links to other repair guides, references, and part vendors.
By adding this information leading to each contributor's page, it allowed for web crawlers to confirm that the information was produced by legitimate, reliable people who are qualified and experienced in sharing their subject-matter expertise, therefore increasing its likelihood of being featured on the front page.
This section included the time approximations for the recommended repairs and cleanups on important parts of the engine as well as source links to all of this data in its raw form if the user wants to continue looking for more information. This section also greatly helped the SEO by including Authorship Credit in both the sources and additional information section, which included even more links to other repair guides, references, and part vendors.
By adding this information leading to each contributor's page, it allowed for web crawlers to confirm that the information was produced by legitimate, reliable people who are qualified and experienced in sharing their subject-matter expertise, therefore increasing its likelihood of being featured on the front page.
Device Page Navigation Menu
This is one of the main parts of the anatomy of this page. The original menu of this page before I began working on it was stripped down to its basic components, which were the bolded titles at the top. From learning what sections the client required most in this project, and how the titles of these leverage SEO in terms of keywords to use, I specifically formatted this menu so that the sections listed would be in order of priority to the user and to the search engine when populating results for this topic.
Device Page Header
Upon opening the page, before I began editing it, the header and summary block were both blank, the device itself lacked an image, and the title of the image was entirely incorrect, as the engine name was mislabeled.
This screenshot shows my revisions to this header page, by changing the title to accurately reflect the product so it shows up in searches, providing an image, and adding a proper description with keywords.
The image was found off of an Ebay listing of the engine, given the age of it, there wasn't nearly as much visual documentation as more modern technologies and so the quality is lower than I would like, but it serves its purpose as an identifier. The diagrams below this point were already within the page, added by the presumed previous editor who abandoned the page. Those were kept due to them fitting in well with the content I added, and also not knowing the origin of them, risking potential loss if deleted outright.
This screenshot shows my revisions to this header page, by changing the title to accurately reflect the product so it shows up in searches, providing an image, and adding a proper description with keywords.
The image was found off of an Ebay listing of the engine, given the age of it, there wasn't nearly as much visual documentation as more modern technologies and so the quality is lower than I would like, but it serves its purpose as an identifier. The diagrams below this point were already within the page, added by the presumed previous editor who abandoned the page. Those were kept due to them fitting in well with the content I added, and also not knowing the origin of them, risking potential loss if deleted outright.
Device Page Background Section
This screenshot details the main "meat" of the page, with most of the keywords and important information residing here. Once again this information did not exist prior to me adding it in, so all the information seen here was done through extensive research.
This led me to one of my first challenges. The engine itself never came up on any searches I made, which led me to believe it had another name. This guess turned out to be correct, as this engine was contracted over to another manufacturer and then distributed back to Craftsman with their label. The actual name of the engine was the "HSSK50" though it is more commonly referred to by its Craftsman name in everything except for legitimate documentation. This research was extensive and took over a day to fully complete, scraping through forums, vague repair models, and cross referencing part numbers and manual names with each other.
But the result was worth it, as it allowed for an extremely optimized page with detailed and streamlined information.
This led me to one of my first challenges. The engine itself never came up on any searches I made, which led me to believe it had another name. This guess turned out to be correct, as this engine was contracted over to another manufacturer and then distributed back to Craftsman with their label. The actual name of the engine was the "HSSK50" though it is more commonly referred to by its Craftsman name in everything except for legitimate documentation. This research was extensive and took over a day to fully complete, scraping through forums, vague repair models, and cross referencing part numbers and manual names with each other.
But the result was worth it, as it allowed for an extremely optimized page with detailed and streamlined information.
Technical Specifications Section
One of the other major requirements by the client was the inclusion of a section detailing all major technical specifications section. Despite the general rule of thumb for design usually being to design as if your user knows nothing, this exception was deemed by our client as necessary given the nature of this page was to fully document this device for repair and identification.
All technical information, once I uncovered the legitimate name of this engine was taken directly from the specifications and service data page of a tractor website who happened to have all this documentation available.
Per the client specifications, I labeled everything by individual part and after discussing a design idea with them, deviated from a traditional bulleted list in favor of proper labels and split off sections with headers for major areas such as dimensions, fuel capacity, ignition process.
All technical information, once I uncovered the legitimate name of this engine was taken directly from the specifications and service data page of a tractor website who happened to have all this documentation available.
Per the client specifications, I labeled everything by individual part and after discussing a design idea with them, deviated from a traditional bulleted list in favor of proper labels and split off sections with headers for major areas such as dimensions, fuel capacity, ignition process.
Recommended Maintenance and Information Page
This is the final added section of the device page. Given that IFIXIT is primarily a brand focused on documentation and repair of devices designed around the every day person, I chose to add an additional "Recommended Maintenance" section also taken from the device specifications page.
This section included the time approximations for the recommended repairs and cleanups on important parts of the engine as well as source links to all of this data in its raw form if the user wants to continue looking for more information. This section also greatly helped the SEO by including Authorship Credit in both the sources and additional information section, which included even more links to other repair guides, references, and part vendors.
By adding this information leading to each contributor's page, it allowed for web crawlers to confirm that the information was produced by legitimate, reliable people who are qualified and experienced in sharing their subject-matter expertise, therefore increasing its likelihood of being featured on the front page.
This section included the time approximations for the recommended repairs and cleanups on important parts of the engine as well as source links to all of this data in its raw form if the user wants to continue looking for more information. This section also greatly helped the SEO by including Authorship Credit in both the sources and additional information section, which included even more links to other repair guides, references, and part vendors.
By adding this information leading to each contributor's page, it allowed for web crawlers to confirm that the information was produced by legitimate, reliable people who are qualified and experienced in sharing their subject-matter expertise, therefore increasing its likelihood of being featured on the front page.
Device Page Navigation Menu
This is one of the main parts of the anatomy of this page. The original menu of this page before I began working on it was stripped down to its basic components, which were the bolded titles at the top. From learning what sections the client required most in this project, and how the titles of these leverage SEO in terms of keywords to use, I specifically formatted this menu so that the sections listed would be in order of priority to the user and to the search engine when populating results for this topic.
Device Page Header
Upon opening the page, before I began editing it, the header and summary block were both blank, the device itself lacked an image, and the title of the image was entirely incorrect, as the engine name was mislabeled.
This screenshot shows my revisions to this header page, by changing the title to accurately reflect the product so it shows up in searches, providing an image, and adding a proper description with keywords.
The image was found off of an Ebay listing of the engine, given the age of it, there wasn't nearly as much visual documentation as more modern technologies and so the quality is lower than I would like, but it serves its purpose as an identifier. The diagrams below this point were already within the page, added by the presumed previous editor who abandoned the page. Those were kept due to them fitting in well with the content I added, and also not knowing the origin of them, risking potential loss if deleted outright.
This screenshot shows my revisions to this header page, by changing the title to accurately reflect the product so it shows up in searches, providing an image, and adding a proper description with keywords.
The image was found off of an Ebay listing of the engine, given the age of it, there wasn't nearly as much visual documentation as more modern technologies and so the quality is lower than I would like, but it serves its purpose as an identifier. The diagrams below this point were already within the page, added by the presumed previous editor who abandoned the page. Those were kept due to them fitting in well with the content I added, and also not knowing the origin of them, risking potential loss if deleted outright.
Device Page Background Section
This screenshot details the main "meat" of the page, with most of the keywords and important information residing here. Once again this information did not exist prior to me adding it in, so all the information seen here was done through extensive research.
This led me to one of my first challenges. The engine itself never came up on any searches I made, which led me to believe it had another name. This guess turned out to be correct, as this engine was contracted over to another manufacturer and then distributed back to Craftsman with their label. The actual name of the engine was the "HSSK50" though it is more commonly referred to by its Craftsman name in everything except for legitimate documentation. This research was extensive and took over a day to fully complete, scraping through forums, vague repair models, and cross referencing part numbers and manual names with each other.
But the result was worth it, as it allowed for an extremely optimized page with detailed and streamlined information.
This led me to one of my first challenges. The engine itself never came up on any searches I made, which led me to believe it had another name. This guess turned out to be correct, as this engine was contracted over to another manufacturer and then distributed back to Craftsman with their label. The actual name of the engine was the "HSSK50" though it is more commonly referred to by its Craftsman name in everything except for legitimate documentation. This research was extensive and took over a day to fully complete, scraping through forums, vague repair models, and cross referencing part numbers and manual names with each other.
But the result was worth it, as it allowed for an extremely optimized page with detailed and streamlined information.
Technical Specifications Section
One of the other major requirements by the client was the inclusion of a section detailing all major technical specifications section. Despite the general rule of thumb for design usually being to design as if your user knows nothing, this exception was deemed by our client as necessary given the nature of this page was to fully document this device for repair and identification.
All technical information, once I uncovered the legitimate name of this engine was taken directly from the specifications and service data page of a tractor website who happened to have all this documentation available.
Per the client specifications, I labeled everything by individual part and after discussing a design idea with them, deviated from a traditional bulleted list in favor of proper labels and split off sections with headers for major areas such as dimensions, fuel capacity, ignition process.
All technical information, once I uncovered the legitimate name of this engine was taken directly from the specifications and service data page of a tractor website who happened to have all this documentation available.
Per the client specifications, I labeled everything by individual part and after discussing a design idea with them, deviated from a traditional bulleted list in favor of proper labels and split off sections with headers for major areas such as dimensions, fuel capacity, ignition process.
Recommended Maintenance and Information Page
This is the final added section of the device page. Given that IFIXIT is primarily a brand focused on documentation and repair of devices designed around the every day person, I chose to add an additional "Recommended Maintenance" section also taken from the device specifications page.
This section included the time approximations for the recommended repairs and cleanups on important parts of the engine as well as source links to all of this data in its raw form if the user wants to continue looking for more information. This section also greatly helped the SEO by including Authorship Credit in both the sources and additional information section, which included even more links to other repair guides, references, and part vendors.
By adding this information leading to each contributor's page, it allowed for web crawlers to confirm that the information was produced by legitimate, reliable people who are qualified and experienced in sharing their subject-matter expertise, therefore increasing its likelihood of being featured on the front page.
This section included the time approximations for the recommended repairs and cleanups on important parts of the engine as well as source links to all of this data in its raw form if the user wants to continue looking for more information. This section also greatly helped the SEO by including Authorship Credit in both the sources and additional information section, which included even more links to other repair guides, references, and part vendors.
By adding this information leading to each contributor's page, it allowed for web crawlers to confirm that the information was produced by legitimate, reliable people who are qualified and experienced in sharing their subject-matter expertise, therefore increasing its likelihood of being featured on the front page.
Device Page Navigation Menu
This is one of the main parts of the anatomy of this page. The original menu of this page before I began working on it was stripped down to its basic components, which were the bolded titles at the top. From learning what sections the client required most in this project, and how the titles of these leverage SEO in terms of keywords to use, I specifically formatted this menu so that the sections listed would be in order of priority to the user and to the search engine when populating results for this topic.
Device Page Header
Upon opening the page, before I began editing it, the header and summary block were both blank, the device itself lacked an image, and the title of the image was entirely incorrect, as the engine name was mislabeled.
This screenshot shows my revisions to this header page, by changing the title to accurately reflect the product so it shows up in searches, providing an image, and adding a proper description with keywords.
The image was found off of an Ebay listing of the engine, given the age of it, there wasn't nearly as much visual documentation as more modern technologies and so the quality is lower than I would like, but it serves its purpose as an identifier. The diagrams below this point were already within the page, added by the presumed previous editor who abandoned the page. Those were kept due to them fitting in well with the content I added, and also not knowing the origin of them, risking potential loss if deleted outright.
This screenshot shows my revisions to this header page, by changing the title to accurately reflect the product so it shows up in searches, providing an image, and adding a proper description with keywords.
The image was found off of an Ebay listing of the engine, given the age of it, there wasn't nearly as much visual documentation as more modern technologies and so the quality is lower than I would like, but it serves its purpose as an identifier. The diagrams below this point were already within the page, added by the presumed previous editor who abandoned the page. Those were kept due to them fitting in well with the content I added, and also not knowing the origin of them, risking potential loss if deleted outright.
Device Page Background Section
This screenshot details the main "meat" of the page, with most of the keywords and important information residing here. Once again this information did not exist prior to me adding it in, so all the information seen here was done through extensive research.
This led me to one of my first challenges. The engine itself never came up on any searches I made, which led me to believe it had another name. This guess turned out to be correct, as this engine was contracted over to another manufacturer and then distributed back to Craftsman with their label. The actual name of the engine was the "HSSK50" though it is more commonly referred to by its Craftsman name in everything except for legitimate documentation. This research was extensive and took over a day to fully complete, scraping through forums, vague repair models, and cross referencing part numbers and manual names with each other.
But the result was worth it, as it allowed for an extremely optimized page with detailed and streamlined information.
This led me to one of my first challenges. The engine itself never came up on any searches I made, which led me to believe it had another name. This guess turned out to be correct, as this engine was contracted over to another manufacturer and then distributed back to Craftsman with their label. The actual name of the engine was the "HSSK50" though it is more commonly referred to by its Craftsman name in everything except for legitimate documentation. This research was extensive and took over a day to fully complete, scraping through forums, vague repair models, and cross referencing part numbers and manual names with each other.
But the result was worth it, as it allowed for an extremely optimized page with detailed and streamlined information.
Technical Specifications Section
One of the other major requirements by the client was the inclusion of a section detailing all major technical specifications section. Despite the general rule of thumb for design usually being to design as if your user knows nothing, this exception was deemed by our client as necessary given the nature of this page was to fully document this device for repair and identification.
All technical information, once I uncovered the legitimate name of this engine was taken directly from the specifications and service data page of a tractor website who happened to have all this documentation available.
Per the client specifications, I labeled everything by individual part and after discussing a design idea with them, deviated from a traditional bulleted list in favor of proper labels and split off sections with headers for major areas such as dimensions, fuel capacity, ignition process.
All technical information, once I uncovered the legitimate name of this engine was taken directly from the specifications and service data page of a tractor website who happened to have all this documentation available.
Per the client specifications, I labeled everything by individual part and after discussing a design idea with them, deviated from a traditional bulleted list in favor of proper labels and split off sections with headers for major areas such as dimensions, fuel capacity, ignition process.
Recommended Maintenance and Information Page
This is the final added section of the device page. Given that IFIXIT is primarily a brand focused on documentation and repair of devices designed around the every day person, I chose to add an additional "Recommended Maintenance" section also taken from the device specifications page.
This section included the time approximations for the recommended repairs and cleanups on important parts of the engine as well as source links to all of this data in its raw form if the user wants to continue looking for more information. This section also greatly helped the SEO by including Authorship Credit in both the sources and additional information section, which included even more links to other repair guides, references, and part vendors.
By adding this information leading to each contributor's page, it allowed for web crawlers to confirm that the information was produced by legitimate, reliable people who are qualified and experienced in sharing their subject-matter expertise, therefore increasing its likelihood of being featured on the front page.
This section included the time approximations for the recommended repairs and cleanups on important parts of the engine as well as source links to all of this data in its raw form if the user wants to continue looking for more information. This section also greatly helped the SEO by including Authorship Credit in both the sources and additional information section, which included even more links to other repair guides, references, and part vendors.
By adding this information leading to each contributor's page, it allowed for web crawlers to confirm that the information was produced by legitimate, reliable people who are qualified and experienced in sharing their subject-matter expertise, therefore increasing its likelihood of being featured on the front page.
Device Page Navigation Menu
This is one of the main parts of the anatomy of this page. The original menu of this page before I began working on it was stripped down to its basic components, which were the bolded titles at the top. From learning what sections the client required most in this project, and how the titles of these leverage SEO in terms of keywords to use, I specifically formatted this menu so that the sections listed would be in order of priority to the user and to the search engine when populating results for this topic.
Device Page Header
Upon opening the page, before I began editing it, the header and summary block were both blank, the device itself lacked an image, and the title of the image was entirely incorrect, as the engine name was mislabeled.
This screenshot shows my revisions to this header page, by changing the title to accurately reflect the product so it shows up in searches, providing an image, and adding a proper description with keywords.
The image was found off of an Ebay listing of the engine, given the age of it, there wasn't nearly as much visual documentation as more modern technologies and so the quality is lower than I would like, but it serves its purpose as an identifier. The diagrams below this point were already within the page, added by the presumed previous editor who abandoned the page. Those were kept due to them fitting in well with the content I added, and also not knowing the origin of them, risking potential loss if deleted outright.
This screenshot shows my revisions to this header page, by changing the title to accurately reflect the product so it shows up in searches, providing an image, and adding a proper description with keywords.
The image was found off of an Ebay listing of the engine, given the age of it, there wasn't nearly as much visual documentation as more modern technologies and so the quality is lower than I would like, but it serves its purpose as an identifier. The diagrams below this point were already within the page, added by the presumed previous editor who abandoned the page. Those were kept due to them fitting in well with the content I added, and also not knowing the origin of them, risking potential loss if deleted outright.
Device Page Background Section
This screenshot details the main "meat" of the page, with most of the keywords and important information residing here. Once again this information did not exist prior to me adding it in, so all the information seen here was done through extensive research.
This led me to one of my first challenges. The engine itself never came up on any searches I made, which led me to believe it had another name. This guess turned out to be correct, as this engine was contracted over to another manufacturer and then distributed back to Craftsman with their label. The actual name of the engine was the "HSSK50" though it is more commonly referred to by its Craftsman name in everything except for legitimate documentation. This research was extensive and took over a day to fully complete, scraping through forums, vague repair models, and cross referencing part numbers and manual names with each other.
But the result was worth it, as it allowed for an extremely optimized page with detailed and streamlined information.
This led me to one of my first challenges. The engine itself never came up on any searches I made, which led me to believe it had another name. This guess turned out to be correct, as this engine was contracted over to another manufacturer and then distributed back to Craftsman with their label. The actual name of the engine was the "HSSK50" though it is more commonly referred to by its Craftsman name in everything except for legitimate documentation. This research was extensive and took over a day to fully complete, scraping through forums, vague repair models, and cross referencing part numbers and manual names with each other.
But the result was worth it, as it allowed for an extremely optimized page with detailed and streamlined information.
Technical Specifications Section
One of the other major requirements by the client was the inclusion of a section detailing all major technical specifications section. Despite the general rule of thumb for design usually being to design as if your user knows nothing, this exception was deemed by our client as necessary given the nature of this page was to fully document this device for repair and identification.
All technical information, once I uncovered the legitimate name of this engine was taken directly from the specifications and service data page of a tractor website who happened to have all this documentation available.
Per the client specifications, I labeled everything by individual part and after discussing a design idea with them, deviated from a traditional bulleted list in favor of proper labels and split off sections with headers for major areas such as dimensions, fuel capacity, ignition process.
All technical information, once I uncovered the legitimate name of this engine was taken directly from the specifications and service data page of a tractor website who happened to have all this documentation available.
Per the client specifications, I labeled everything by individual part and after discussing a design idea with them, deviated from a traditional bulleted list in favor of proper labels and split off sections with headers for major areas such as dimensions, fuel capacity, ignition process.
Recommended Maintenance and Information Page
This is the final added section of the device page. Given that IFIXIT is primarily a brand focused on documentation and repair of devices designed around the every day person, I chose to add an additional "Recommended Maintenance" section also taken from the device specifications page.
This section included the time approximations for the recommended repairs and cleanups on important parts of the engine as well as source links to all of this data in its raw form if the user wants to continue looking for more information. This section also greatly helped the SEO by including Authorship Credit in both the sources and additional information section, which included even more links to other repair guides, references, and part vendors.
By adding this information leading to each contributor's page, it allowed for web crawlers to confirm that the information was produced by legitimate, reliable people who are qualified and experienced in sharing their subject-matter expertise, therefore increasing its likelihood of being featured on the front page.
This section included the time approximations for the recommended repairs and cleanups on important parts of the engine as well as source links to all of this data in its raw form if the user wants to continue looking for more information. This section also greatly helped the SEO by including Authorship Credit in both the sources and additional information section, which included even more links to other repair guides, references, and part vendors.
By adding this information leading to each contributor's page, it allowed for web crawlers to confirm that the information was produced by legitimate, reliable people who are qualified and experienced in sharing their subject-matter expertise, therefore increasing its likelihood of being featured on the front page.
Device Page Navigation Menu
This is one of the main parts of the anatomy of this page. The original menu of this page before I began working on it was stripped down to its basic components, which were the bolded titles at the top. From learning what sections the client required most in this project, and how the titles of these leverage SEO in terms of keywords to use, I specifically formatted this menu so that the sections listed would be in order of priority to the user and to the search engine when populating results for this topic.
Device Page Header
Upon opening the page, before I began editing it, the header and summary block were both blank, the device itself lacked an image, and the title of the image was entirely incorrect, as the engine name was mislabeled.
This screenshot shows my revisions to this header page, by changing the title to accurately reflect the product so it shows up in searches, providing an image, and adding a proper description with keywords.
The image was found off of an Ebay listing of the engine, given the age of it, there wasn't nearly as much visual documentation as more modern technologies and so the quality is lower than I would like, but it serves its purpose as an identifier. The diagrams below this point were already within the page, added by the presumed previous editor who abandoned the page. Those were kept due to them fitting in well with the content I added, and also not knowing the origin of them, risking potential loss if deleted outright.
This screenshot shows my revisions to this header page, by changing the title to accurately reflect the product so it shows up in searches, providing an image, and adding a proper description with keywords.
The image was found off of an Ebay listing of the engine, given the age of it, there wasn't nearly as much visual documentation as more modern technologies and so the quality is lower than I would like, but it serves its purpose as an identifier. The diagrams below this point were already within the page, added by the presumed previous editor who abandoned the page. Those were kept due to them fitting in well with the content I added, and also not knowing the origin of them, risking potential loss if deleted outright.
Device Page Background Section
This screenshot details the main "meat" of the page, with most of the keywords and important information residing here. Once again this information did not exist prior to me adding it in, so all the information seen here was done through extensive research.
This led me to one of my first challenges. The engine itself never came up on any searches I made, which led me to believe it had another name. This guess turned out to be correct, as this engine was contracted over to another manufacturer and then distributed back to Craftsman with their label. The actual name of the engine was the "HSSK50" though it is more commonly referred to by its Craftsman name in everything except for legitimate documentation. This research was extensive and took over a day to fully complete, scraping through forums, vague repair models, and cross referencing part numbers and manual names with each other.
But the result was worth it, as it allowed for an extremely optimized page with detailed and streamlined information.
This led me to one of my first challenges. The engine itself never came up on any searches I made, which led me to believe it had another name. This guess turned out to be correct, as this engine was contracted over to another manufacturer and then distributed back to Craftsman with their label. The actual name of the engine was the "HSSK50" though it is more commonly referred to by its Craftsman name in everything except for legitimate documentation. This research was extensive and took over a day to fully complete, scraping through forums, vague repair models, and cross referencing part numbers and manual names with each other.
But the result was worth it, as it allowed for an extremely optimized page with detailed and streamlined information.
Technical Specifications Section
One of the other major requirements by the client was the inclusion of a section detailing all major technical specifications section. Despite the general rule of thumb for design usually being to design as if your user knows nothing, this exception was deemed by our client as necessary given the nature of this page was to fully document this device for repair and identification.
All technical information, once I uncovered the legitimate name of this engine was taken directly from the specifications and service data page of a tractor website who happened to have all this documentation available.
Per the client specifications, I labeled everything by individual part and after discussing a design idea with them, deviated from a traditional bulleted list in favor of proper labels and split off sections with headers for major areas such as dimensions, fuel capacity, ignition process.
All technical information, once I uncovered the legitimate name of this engine was taken directly from the specifications and service data page of a tractor website who happened to have all this documentation available.
Per the client specifications, I labeled everything by individual part and after discussing a design idea with them, deviated from a traditional bulleted list in favor of proper labels and split off sections with headers for major areas such as dimensions, fuel capacity, ignition process.
Recommended Maintenance and Information Page
This is the final added section of the device page. Given that IFIXIT is primarily a brand focused on documentation and repair of devices designed around the every day person, I chose to add an additional "Recommended Maintenance" section also taken from the device specifications page.
This section included the time approximations for the recommended repairs and cleanups on important parts of the engine as well as source links to all of this data in its raw form if the user wants to continue looking for more information. This section also greatly helped the SEO by including Authorship Credit in both the sources and additional information section, which included even more links to other repair guides, references, and part vendors.
By adding this information leading to each contributor's page, it allowed for web crawlers to confirm that the information was produced by legitimate, reliable people who are qualified and experienced in sharing their subject-matter expertise, therefore increasing its likelihood of being featured on the front page.
This section included the time approximations for the recommended repairs and cleanups on important parts of the engine as well as source links to all of this data in its raw form if the user wants to continue looking for more information. This section also greatly helped the SEO by including Authorship Credit in both the sources and additional information section, which included even more links to other repair guides, references, and part vendors.
By adding this information leading to each contributor's page, it allowed for web crawlers to confirm that the information was produced by legitimate, reliable people who are qualified and experienced in sharing their subject-matter expertise, therefore increasing its likelihood of being featured on the front page.
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